How Social Media Is Shaping the Lives of Young People in the UK

A Powerful Tool for Expression and Identity

Social media has become a digital diary and showcase. For many young people, it’s a way to express opinions, explore interests, and build a sense of self. Whether it’s sharing art, engaging in social justice causes, or simply posting selfies, these platforms let youth experiment with identity in ways that were never possible before.

For marginalised communities, social media often offers a sense of belonging and safety they may not find offline. These spaces allow young people to connect with peers, find mentors, and build confidence in their identities.

The Dark Side: Mental Health and Self-Esteem

While there are positives, the darker side of social media can't be ignored. The constant exposure to curated perfection (filtered images, luxurious lifestyles, and idealised beauty standards) can distort young people's self-image.

Studies across the UK have linked heavy social media use with increased rates of anxiety, depression, and low self-esteem, particularly among teenage girls. The pressure to perform, to be liked, and to fit in digitally can bleed into offline life, affecting real-world confidence. Cyberbullying, trolling, and the need for validation through likes and followers all add emotional strain. And with the algorithmic nature of platforms, content that provokes extreme emotions tends to be prioritised, often exacerbating anxiety and comparison.

The Role of Influencers and Algorithms

Influencers have replaced celebrities as the new cultural icons. Their impact on youth is massive—they shape trends, opinions, even values. But many influencers promote products and lifestyles that are unattainable or inauthentic.

Add to this the role of algorithms. These invisible gatekeepers determine what young people see, reinforcing echo chambers or feeding insecurities. While some algorithms push educational or empowering content, others drive users toward polarising, misleading, or harmful material, all in the name of engagement.

Education and Digital Literacy: The Missing Piece

Too often, digital literacy education lags behind real-life online experiences. Many young people navigate complex digital spaces without the tools to critically evaluate what they see.

A stronger focus on digital literacy in schools can empower youth to use social media wisely. This includes teaching them how to spot misinformation, question unrealistic portrayals, and understand how algorithms shape their feeds. Some UK schools have begun integrating these lessons, but there's a long way to go. Parents and caregivers also need support. Many feel unequipped to guide their children through a digital world they didn't grow up in themselves.

Community, Creativity, and Connection

Despite the challenges, social media also fosters incredible creativity and connection. Young people use platforms to raise awareness, launch businesses, share art, and build communities.

Movements like #BlackLivesMatter, climate activism, and mental health awareness have been amplified by youth voices online. TikTok, in particular, has become a hub for young creators to educate, entertain, and empower others. When used with intention, social media can be a launchpad for positive change.

What Can Be Done?

To create healthier online experiences for young people, a collaborative approach is needed:

• Policy changes: Tech companies must be held accountable for protecting young users, especially around data use and harmful content.

• Education reform: Digital wellbeing should be central to school curriculums, not an afterthought.

• Youth voice: Young people should be involved in shaping the platforms they use. Their insights are critical.

• Parental support: Resources to help families navigate the digital world together are vital.

Final Thoughts

Social media isn't inherently good or bad—it's a tool. For youth in the UK, it can be a space of liberation or pressure, creativity or comparison. The key is to ensure they have the tools, support, and safe spaces to use it in ways that enhance their lives.

At AWWATF, we believe in empowering young people to thrive in all areas of life—offline and online. Let’s work together to build a healthier digital world for the next generation.